Two ways to launch the same course
Picture a creator launching a five-module video course with a welcome email series and a sales page. In Kajabi, that whole job happens in one product. Its own site describes courses, email, automations, landing pages and funnels as parts of the same system, plus coaching, community and a payments layer with payment plans, upsells and order bumps.
In Learnomy, the course half is the same size of job. You build the modules in the admin area, set a price, publish and turn on the certificate. The sales page is an ordinary WordPress page, built in the editor or page builder you already use. The email series comes from whichever WordPress email or CRM tool you pick, and you connect it yourself.
So the honest summary of the build is this. Kajabi hands you the whole launch kit. Learnomy hands you the classroom and expects you to bring the marketing tools.
What the email gap means in practice
Learnomy sends transactional email: purchase receipts, enrolment notices, reminders, certificates. It does not run sequences, segments or broadcasts, and it has no funnel builder.
Most sites close that gap in one of two ways. Some install a WordPress email plugin and tag buyers when they enrol. Others connect a hosted email service through a webhook, since Learnomy can post events outward when someone enrols or finishes (Free allows a few outgoing webhooks, Pro lifts that limit). Both work. Both are your job to set up, test and keep working.
If you have never wired two tools together, budget real time for this, and count it as a cost of choosing Learnomy.
Selling and getting paid
Learnomy checkout is one page. The buyer sees the order summary, applies a coupon, enters billing details and pays by card through Stripe or through PayPal. Memberships, free trials of a plan and coupons are in Free. Tax is a single flat rate, so a seller who needs per-region VAT should check that against their needs first.
Money lands in your own processor account and Learnomy takes no share. Kajabi describes its own payments product with fees that depend on plan and country, and charges differently again when you bring a third-party processor, so read its pricing page before comparing like for like.
Where your students and your list live
Your Learnomy students, orders, progress and quiz attempts are rows in your WordPress database. You can export students and transactions as CSV from the admin lists, ask WordPress’s personal data tools to export or erase one person, and take a full database backup whenever you like.
With Kajabi, that information sits in the vendor’s system. Ask what the export contains before you decide, and try it on a small test group, because contact exports and learning history are often separate things.
What the student sees
A Learnomy student logs in to an account area with a dashboard, their course library, quiz results, certificates and order history. Lessons open in a full-screen player with a curriculum sidebar and a progress bar, and the site remembers the last lesson they were on. Because it is your WordPress site, the header, colours and domain are yours, and Learnomy has no ready-made mobile app. Kajabi lists a mobile presence on its own pages, so check what students get there today.
Leaving Kajabi: the three directions people take
When creators talk about leaving Kajabi, the conversation usually lands on one of three places, and they solve different problems.
A newsletter platform such as beehiiv. This fits when the email list is the business and the course was a side product. You get strong writing and sending tools and paid subscriptions. What you give up is the classroom: structured lessons, quizzes, progress and certificates aren’t what a newsletter tool is built for.
A marketplace-style seller such as Whop. This fits when you want to sell access fast and are happy for the platform to handle checkout and payouts. The trade-off is that the platform sits between you and your money, so its payout timing and review rules apply to you. Read its seller terms on payouts and holds before you move a business that pays your rent.
Your own WordPress site with Learnomy. This fits when the course is the product and you want the students, the checkout and the domain to be yours. Payments go straight to your own Stripe or PayPal account, and if you already sell through WooCommerce, Easy Digital Downloads or a membership plugin, that store can keep selling while Learnomy gives course access (see selling through the store you already run). You take on hosting and updates, and you bring your own email tool.
Whichever way you go, plan for what doesn’t move on its own. Course videos and text can be copied. Student logins, progress and live recurring payments can’t be carried across by any tool, because the payment agreements belong to the old platform’s checkout. The practical answer is to give past buyers access on the new site in bulk, tell them where to log in, and ask active subscribers to start a new subscription before their next Kajabi renewal. Keeping your courses online after you leave a platform walks through that in order.
Who should not switch
- You rely on built-in funnels and automations and have no wish to rebuild them elsewhere.
- Nobody on your side wants to look after hosting, updates and backups.
- You want one login, one bill and one place to ask for help.
- Your business is mostly coaching calls and a membership, with little graded course content.
A staging checklist for the move
There is no importer for Kajabi, so every course is rebuilt by hand. A developer can script a large catalogue against the REST API or WP-CLI.
- Export contacts, purchases and completion dates from Kajabi.
- Stand up WordPress on a staging copy with Learnomy Free.
- Rebuild one course fully, including its quiz and certificate.
- Connect your email tool and send yourself a test enrolment.
- Bulk enrol students by pasted emails or CSV, then mark finishers complete.
- Switch the sales page and checkout only after everything above has passed.